Shopify Festive Season Checklist for Indian Brands
India's festive season runs from Ganesh Chaturthi through New Year — months of overlapping peaks. This master checklist keeps your Shopify store ready across the whole season, from storefront and sizing to COD, shipping, and returns.
Festive Season Master Checklist
| Area | Key task | Cadence |
|---|---|---|
| Storefront | Festive banners + collections | Per festival |
| Sizing | Charts + fit recommender live | Once, audited |
| Speed | Image + app audit | Before peak |
| Payments | COD + prepaid incentives | Season-long |
| Shipping | Cutoffs per festival | Per festival |
| Returns | Exchange-first flow | Season-long |
Notes
Treat the season as a marathon. With festivals back-to-back, set up the season-long basics once — sizing, speed, COD, returns — and refresh only the per-festival pieces like banners, collections, and shipping cutoffs.
Get sizing right once, benefit all season. Accurate per-product charts and a fit recommender pay off across every festival peak. Audit them before Ganesh Chaturthi so they carry you through Diwali and the wedding season without rework.
FAQs
When does the Indian festive season start for ecommerce?
It builds from Ganesh Chaturthi (Aug/Sep) through Navratri, Dussehra, Diwali, and into the wedding season and New Year — months of overlapping peaks that reward season-long preparation.
What should be on a Shopify festive checklist?
Storefront and collections per festival, live size charts and a fit recommender, page-speed and app audits, COD and prepaid incentives, shipping cutoffs per festival, and an exchange-first returns flow.
What can I set up once for the whole season?
The basics — sizing, speed, COD, and returns. Configure these before the first festival and only refresh per-festival items like banners, collections, and delivery cutoffs as you go.
Need this on your store?
Tailor Size Guide ships pre-built size charts for Shopify.