Brand building Feb 27, 2027 5 min read
How to Write Product Descriptions That Sell Apparel
Apparel product description structure: hook (one sentence), feature bullets (3-5), fit notes, fabric details, care, model info. Keep emotional + specific.
The Chart
| Section | Length | Purpose |
|---|---|---|
| Hook | 1 sentence | Hooks the reader, evokes feeling |
| Feature bullets | 3-5 lines | Scannable specs + benefits |
| Fit | 2-3 sentences | 'Runs true' or 'size up' guidance |
| Fabric | 2-3 sentences | Composition + feel + care |
| Model info | 1 line | Model height + size worn |
| Care | Short list | Wash + dry instructions |
| Country of origin | Inline | Made in X transparency |
FAQs
How long total?
150-300 words. Long enough to inform, short enough to read on mobile. Avoid copy-paste blocks across products — Google penalizes duplicate content.
Sensory language?
Use it. 'Buttery soft' modal. 'Crisp' poplin. 'Heavyweight' hoodie. 'Drapy' linen. Sensory adjectives convert better than feature-only descriptions.
Need this on your store?
Tailor Size Guide ships pre-built size charts for Shopify.