Size Chart Image vs HTML Table on Shopify: Which Performs Better?
HTML wins. Mobile + SEO + accessibility — three reasons.
Why HTML Tables Win
Mobile. Image text becomes blurry when shrunk to phone width. HTML tables responsively reflow.
SEO. Google reads HTML, not image text. SizeSpecification structured data needs HTML data. Image charts → invisible to search.
Accessibility. Screen readers parse table structure (rows, columns, headers). Image charts → silent.
Localization. One HTML table can render in cm, inch, US, EU, UK depending on context. Image is fixed.
When Images Are Useful
Diagrams showing HOW to measure (e.g., where to put the tape for a chest measurement). These complement the data table — they don't replace it.
FAQs
Image or HTML?
HTML.
Image use case?
'How to measure' diagrams as supplements.
HTML by default
Tailor Size Guide ships HTML tables — mobile-friendly, Google-friendly, screen-reader-friendly.