Niche verticals Apr 25, 2027 5 min read
Size Guide for Sneaker Stores
Sneaker stores selling multi-brand need to display brand-by-brand sizing offsets. Nike runs slim. Adidas wider. New Balance true wide. Yeezy small + narrow.
The Chart
| Brand | Offset vs Nike | Width Notes |
|---|---|---|
| Nike | Baseline | Narrow-medium |
| Adidas | + 0.5 | Wider toe |
| NB | Same | 2E + 4E available |
| Yeezy | + 0.5 | Narrow |
| Air Jordan | Same as Nike | Heel slip — size up half |
FAQs
Display brand fit notes?
Yes. Sneaker shoppers cross-shop brands. Show comparison vs known brand on each product page.
Last (foot mold) variation?
Each brand uses different lasts. Same labeled size fits very different. Try-on essential for first-time brand buyers.
Need this on your store?
Tailor Size Guide ships pre-built size charts for Shopify.