Returns & CX Apr 11, 2027 5 min read
How to Track NPS for Fit Satisfaction
Fit-specific NPS: 'On a scale of 0-10, how likely are you to recommend [brand] for fit?'. Different from overall NPS — isolates fit-quality signal. Useful for tracking improvement over time.
The Chart
| NPS Score Range | Implication |
|---|---|
| 9-10 (Promoter) | Will recommend; consistent fit + happy |
| 7-8 (Passive) | Satisfied but not raving; room to improve |
| 0-6 (Detractor) | Negative; fit issues drove poor experience |
| NPS = % Promoter - % Detractor | Negative bad, positive good, >50 excellent |
FAQs
Best timing?
30 days post-delivery, after customer wore item. Tools: Klaviyo email automation, Delighted NPS app. Single question, low friction.
Acceptable NPS for apparel?
Fashion benchmarks: NPS 30-50 average. 50+ excellent. Below 20 = systemic fit issues.
Need this on your store?
Tailor Size Guide ships pre-built size charts for Shopify.