Returns & CX Mar 23, 2027 5 min read
How to Reduce Bracketing (Buying Multiple Sizes to Return Most)
Bracketing = customers ordering 2-3 sizes, returning all but one. Common with free returns. Tactics to deter: pre-purchase confidence (size chart, AI fit) + post-purchase friction.
The Chart
| Tactic | Effectiveness | CX Impact |
|---|---|---|
| Better size chart + AI fit | High | Positive — confidence pre-purchase |
| Limit free returns to 1 size per item | Medium | Mild irritation |
| Restocking fee on bracketed orders | Strong | Negative — feels punitive |
| Surcharge for multi-size orders | Strong | Mostly accepted if disclosed |
| Educate via shipping note | Light touch | Positive |
FAQs
Bracketing always bad?
No — bracketers convert higher than non-bracketers and often keep at least 1 item. Some bracketing is fine. Excessive (3+ sizes per item) is the problem.
EU regulations?
EU has stricter consumer protection. Some restrictions on 'punitive' return fees. Restocking fee must reflect actual cost. Free 14-day return required for distance selling.
Need this on your store?
Tailor Size Guide ships pre-built size charts for Shopify.