Niche verticals May 19, 2027 5 min read
Size Guide for Hat Brands
Hat brands by category: fitted (New Era 6 7/8 to 8), snapback (one size), flex-fit (S/M/L), sun hats (S/M/L). Same head circumference, different sizing systems.
The Chart
| Brand | Category | Sizing |
|---|---|---|
| New Era | Fitted MLB caps | 6 7/8 to 8 |
| Stetson | Western | Fitted by inches |
| Brixton | Lifestyle (fedora, beanie) | S to XL |
| Lack of Color | Sun hats, fashion | S to L |
| Patagonia | Outdoor | S/M to L/XL |
FAQs
Best for hard-to-fit heads?
Above 7 5/8 (or under 6 7/8): few brand options. New Era goes to 8. Custom-made hats (Stetson western shop) take any size. Fitted online retailers like American Hat Makers cover extreme sizes.
Hat shrinkage?
Wool felt hats can shrink with steam + water. Cotton minimal. Buy slightly larger if expecting heavy use + cleaning.
Need this on your store?
Tailor Size Guide ships pre-built size charts for Shopify.