Returns & CX Mar 14, 2027 6 min read
Top Reasons Customers Return Clothing (And How to Fix Each)
Return reasons ranked. Wrong size dominates (~70% of apparel returns). Other reasons need different fixes — categorize to know which lever to pull.
The Chart
| Reason | % of Returns | Fix |
|---|---|---|
| Wrong size | 60-70% | Better chart + AI fit + model info |
| Color/style not as expected | 10-15% | Better photos + accurate descriptions |
| Quality issues | 5-10% | QC at production |
| Didn't like / changed mind | 5-10% | Better selection / fewer impulse buys |
| Ordered multiple sizes | 5-10% | Discourage bracketing or charge fee |
| Damaged in shipping | 2-5% | Better packaging |
| Wrong item received | 1-3% | Picking accuracy + automation |
FAQs
Sizing issues hard to fix?
Hardest from customer perspective (no try-on). But solvable: size chart + AI fit + model info + fit feedback. 30%+ reduction realistic with good stack.
Bracketing — should I forbid?
Charging restocking fees on bracketed orders deters. Or limit free returns to 1 size per item. Or accept it as cost of doing business — bracketers convert higher than non-bracketers.
Need this on your store?
Tailor Size Guide ships pre-built size charts for Shopify.